Strategic Sales Writing
Salespeople routinely handle multiple issues with multiple audiences. Their written communications require appropriate finesse in terms of both structure and tone.
This program is tailored to address the written communication needs of sales people whether they are addressing their peers, field sales management, corporate sales management, marketing management, client contacts or senior client managers.
By the End of the Program Participants Will:
Clarify the objective(s) of their communication.
Customize their communication for each audience.
Save time composing messages using a strong methodology for efficient writing:Pre-Write
Free-Write
Re-WriteCreate and control tone to elicit the right response .
Discuss effective proposal submission and follow-up processes.Follow generally accepted corporate guidelines for security, courtesy and correctness.
Leave with templates for each major type of communication to each audience.
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